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Marketing Retention Specialist, CRM (FT, 6 mths)

British Columbia Lottery Corporation

This is a Full-time position in Merritt, BC posted November 22, 2022.

Press Tab to Move to Skip to Content Link Location: Vancouver, BC, CA Job Function: Sales and Marketing Overview: BCLC’s two offices are located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam Indian Band), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples in Vancouver and the Tk’emlúps te Secwépemc territory, situated within the Secwépemc Nation in Kamloops.

We honour and respect the people, the territory, and the land we are part of.

Joining the Social Purpose & Player Experience division at BCLC means you’ll be working with a dedicated group of talented professionals in Communications, Community & Stakeholder Engagement, Public Affairs, Player Health, Customer Support Operations, Business Intelligence, Marketing, CRM and Loyalty and Player Experience.

As a Crown Corporation that earns more than a billion dollars in annual profit, BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of a bigger picture.

BCLC is committed to creating a welcoming workplace where everyone feels safe, included, and valued.

For us, that means building a team that reflects the diversity of the communities we serve.

We all are winners when differences are respected, valued and celebrated.

At BCLC, we exist to generate win-wins for the greater good.

We believe everything we do must benefit the well-being of all involved.

Through our Social Purpose, we aspire to make sure, in all of our endeavours, transactions and relationships – in the most important sense of life, livelihood, meaning, and well-being – nobody loses, and every person we touch comes out ahead.

Social Purpose is the driving force of our business, our opportunity to create a better world through innovation, engagement, and connection.

BCLC aims to provide something unique that not only fills a need, but provides value to the province.

Join the team responsible for telling our story, building stakeholder relationships, connecting with communities, and achieving our strategic vision for player-centred sustainable growth.

Job Summary: The Marketing Retention Specialist, CRM, is responsible for creating and managing campaigns and initiatives as they directly relate to the customer lifecycle.

Primary responsibilities include: developing, implementing, and refining customer segmentation and one to one marketing activity across the organization.

This position is instrumental in contributing to the BCLC CRM experience, as well as expanding our expertise in the CRM space.

Key Accountabilities: Develops and implements customer direct marketing strategies and plans, integrating and aligning business unit strategies in each campaign.

Contributes to the development of an enterprise lifecycle strategy, making recommendations and advocating for portfolio needs when appropriate.

Collaborates with internal and external stakeholders to develop, implement, and monitor all key components of CRM programs including: cross channel promotions, customer segmentation, journey building, campaign briefs, and reporting.

Monitors multiple lifecycle campaigns, proactively resolving issues and implementing action plans as needed across channels (social, email, direct mail, and push).

Executes and measures CRM lifecycle programs on both an aggregate and on an initiative basis, in order to demonstrate proof of performance and the value of player development activity.

Acts as a subject matter expert, implementing best practices and staying on top of industry trends and emerging techniques, as it pertains to CRM.

Proactively builds, develops, and maintains strong working relationships with various internal departments, business partners, suppliers, regulatory and government bodies.

Minimum Required Qualifications: Education and Experience A university degree in a related discipline such as business or marketing; 3-5 years related progressive experience; Salesforce experience or related CRM experience is an asset.

Proven results and demonstrated experience in the area of CRM and customer segmentation; An equivalent combination of education and/or experience may be considered.

Technical Requirements Solid knowledge of principles, concepts, practices, techniques and tools in the areas of CRM and data-driven marketing; Solid understanding of BCLC’s customer experience; Solid business acumen with the ability to analyze key business opportunities and develop creative solutions; Strong interpersonal skills with the ability to work cross-functionally within a larger team; Strong problem solving and analytical skills; Highly self-motivated and able to work effectively in ambiguous situations; Exceptional time management and multi-tasking skills; Excellent written and verbal communication skills; Understanding of the B.C.

and Canadian gaming industry is an asset.

Additional Information: Effective November 22, 2021, BCLC requires all employees to be fully vaccinated (as defined by Health Canada).

Full vaccination will be required before commencing employment with BCLC unless a legal exemption is obtained.

To build a rich diverse workforce representing the communities which we serve, we welcome applications from people of all colours and cultures, persons with diverse abilities, and members of the 2SLGBTQIA community.

BCLC values work life balance and offers remote work options for its employees.

Relocation assistance is available for successful job candidates.

If you are in need of accommodation or special assistance at any step of your application, please send an email with your request to recruitmentbclc.com.

For over more than a decade, we have been recognized as one of BC’s Top Employers – and we are constantly seeking ways to improve our employee and player experience.

To learn more about BCLC, please visit: https://corporate.bclc.com/ Please Note: This opportunity will remain open until a qualified candidate pool has been established.

Candidates must be legally entitled to work in Canada and be 19 years of age to work at BCLC.