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Pelcro: Marketing Specialist

Pelcro

This is a Full-time position in Montreal, QC posted January 19, 2021.

Pelcro is a leading subscription and membership management platform.

We are looking for a passionate content creator who can help us grow our online presence with engaging and informative content.

ResponsibilitiesBlog on an ongoing basis to support and promote our offers and to attract site visitors through search, social media, and email subscribers.Create 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples includeebooks, whitepapers,infographics, guides, templates, etc.).Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.Monitorand engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.Run regular social promotions and campaigns and track their success.Work alongside other marketers and content marketersto help distribute content that educates and entertains our audience and supports marketing goals.Drive consistent, relevant traffic and leads from our social network presence.Track, measure, and analyze all initiatives to report on ROI.Work with the sales team to align targeted campaigns.QualificationsExcellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.Active and well-rounded personal presence in social media, with a command of each network and their best practices.Proficiency in usingmarketing and content software(e.G.

Hootsuite, Hubspot, WordPress, MOZ, etc.) to monitor social media conversations.A mastery in SEO and keyword planning.Ability to create engaging images, designs, graphics, and videos to complement posts.Worked in the technology/software sector.Relevant Bachelor’s degree.Excellent English communicationAt least 1-year of relevant experience.