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Senior Advisor, Marketing Communications – Impact Program, Diverse And New Business

BANQUE DE DÉVELOPPEMENT DU CANADA

This is a Contract position in Van, ia posted September 22, 2022.

No other bank is doing what we do.

At BDC, we help Canada and its entrepreneurs create a prosperous, inclusive and green economy.

Our mission is to help Canadian businesses thrive by providing financing, capital and advisory services.

We’re devoted to Canadian entrepreneurs.

We’re also dedicated to our employees.

Adaptable.

Inspiring.

Different.

There’s a reason we like to work here, and we think you’ll like it too.

Join BDC and help make a difference Diversity.

Equity.

Inclusion.

They’re more than just words for BDC.

These concepts are foundational to our success and to our ability to attract, retain, mobilize and develop the right talent, as well as to offer a healthy, professional and collaborative environment.

We are committed to cultivating and preserving an environment where all employees can thrive, and, for over a decade, we have been recognized as one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers.

In recruiting for our team, we welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation, beliefs, experiences, and more.

BDC recently completed a strategic review–setting a new ambition for the impact the bank wants to have on Canada and its entrepreneurs in the years ahead.

BDC has now set a bold aspiration to deliver on this purpose through a set of core missions that are central to Canada and its entrepreneurs; one of which being diverse and new businesses.

The Diverse and New Businesses team mission is about aspiring to be ‘the’ bank for the diverse and new business segments by serving additional clients and helping launch more new businesses.

Ultimately, BDC will support Canada in transforming the demographic make-up of SME ownership to be more reflective of Canada’s population.

POSITION OVERVIEW Joining the new Diverse and New Businesses team, and working in a matrix and agile model, the Senior Advisor, Marketing Communications, will create and review promotional marketing and communications content for multiple channels and initiatives with external partners.

The successful candidate will also increase awareness of BDC’s partnerships and offerings by developing integrated marketing plans and orchestrating successful launches.

In addition, as a marketing expert, the successful candidate will provide marketing guidance to all levels of the organization.

The ideal candidate must enjoy working in a fast-paced environment driven by teamwork, performance and client experience.

If you are innovative and have great communication and interpersonal skills, then this role is for you.

CHALLENGES TO BE MET The core responsibilities include: Acting as a marketing project lead, and working closely with the Diverse and New Businesses Impact team and lead to create and develop communications tactics and marketing tools to promote or launch products and initiatives, including website content and sales support material (e.g., talking points, FAQs, emails, brochures, presentations, etc.) Writing marketing briefs to guide the development of Marketing Communications assets Liaising with external partners to review their marketing and communication assets to ensure consistent messaging amongst organizations; flag risks as required Contributing to BDC’s marketing content development and ensuring its alignment across all channels by using and enforcing the approach and style guide Monitoring any potential reputational risk for BDC, on an ongoing basis, and working with BDC’s External Communications team to provide sound advice, corporate key messages, and written material (e.g., news releases and Q&As for external use) Ensuring that the most relevant marketing tools are available and that their content is frequently updated Ensuring consistency of brand positioning and messages in all communications Review of partner marketing material and flags risks when necessary WHAT WE ARE LOOKING FOR Bachelor’s degree in marketing, communications, journalism or any related field Minimum of seven years of experience in writing and editing business marketing and communications materials Experience in creating marketing briefs and plans, as well as launching products Ability to create engaging and convincing marketing communications Strong leadership abilities, including polished communication and negotiation skills A successful track record of launching products and campaigns Excellent organizational skills and the ability to manage several projects simultaneously Familiarity with agile methodologies and agile workplace (considered an asset) Autonomous, excellent judgement and initiative Bilingualism (French and English) is required Travel (may be required) Lateral assignation for selected internal candidate With us, you’ll be able to achieve the work/life balance you’re looking for, with competitive working conditions and above-market flexible benefits.

This includes modern workspaces to work from when you are in our offices, and, for some specific positions, the ability to work remotely, on reserve, and/or within your community.

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.

If you are a candidate with a disability and need an accommodation to complete the application process, please email us at accessibilityBDC.ca , and include your full name, the best way to reach you, and the accommodation needed to assist you with the application process.