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New

Director, Marketing

Cogeco Cable - Canada

This is a Full-time position in Montreal, QC posted January 24, 2023.

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:

Regular

Job Description :

Responsibilities:

  • Develop and articulate the strategic plan to drive profitable growth and long-term value creation with the launch of mobile, by developing the commercial and Go to market strategies.

  • Realize the full potential of Cogeco’s combined service offerings – including residential internet – to maximize share of wallet and drive growth from relevant target customer segments. 

  • Deliver a seamless, easy-to-use, reliable customer experience.

  • Develop and manage to price, customer acquisition, and customer retention plans to deliver the target economics of the business.

  • Maximize value creation in all sales channels including retail, outbound call center, trade, and regional marketing.

  • Apply operational thoroughness to deliver subscriber growth and retention through analytically sound, data-driven marketing techniques.

  • Use cutting-edge marketing tactics and techniques, including the creative use of digital/social media vehicles, guerrilla tactics, and grassroots/ experiential marketing.

  • Understand how changes in competition and customer preference affect the value proposition and, based on analytical thoroughness, the ability to develop specific offers, pricing, and customer treatments to address related opportunities.

  • For all the above points, continuously align with diverse stakeholders to ensure proper synergies and avoid any duplications/disconnects.

Candidate Profile:

  • Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations.

  • A risk-taker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks.

  • Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.  An entrepreneurial and creative approach to developing new, innovative ideas, target new market segments.

  • The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful.

  • Comfortable presenting to, and facilitating conversations with, senior audiences.

  • As this role can be based in Ontario or Quebec, travel to Montreal or Burlington will be required. It can also require occasional travel to the Trois-Riviere office and US.  

  • Bilingualism is a requirement of this role as the successful candidate will be required to collaborate with internal and external colleagues and stakeholders within Ontario, Quebec, and the USA. 

Experience:

  • Bachelor’s degree in Marketing or Business, or a combination of education and experience 

  • Minimum of ten (10) years of experience in a leadership position with the last five (5) years performing at a senior level within the telecommunications industry.

  • Good knowledge of telecommunication trends and technological developments.

  • Experience in marketing mass consumer goods or services.

You’ll benefit from:

  • Flexibility: Yes, we think that what you do matters. At work and home.

  • Fun: We laugh a lot: it makes every day brighter.

  • Discounted services: We provide amazing services to our clients, and you’ll get them at home because you deserve them (if you are within our footprint).

  • Rewarding Pay: Let’s be honest, everybody likes to make a good salary. We offer attractive compensation packages, and they come with a great culture. 

  • Benefits: We’ve got you covered. 

  • Career Evolution: Join us, and we will give you the tools to achieve your career goals!

  • Technology: Do you have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.

#LI-Hybrid

Location :

Montréal, QC

Company :

Cogeco Communications Inc.

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusiondiversite@cogeco.com