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Personal Trainer Development Center: Senior Director Of Marketing

Personal Trainer Development Center

This is a Contract position in Montreal, QC posted February 20, 2021.

Company OverviewEstablished in 2011, thePTDC.Com welcomes over a million visitors a year to its 1,000 articles for professionals working in the fitness industry.

It has evolved from a purely educational resource selling books and courses to a company with a suite of focused products, services, and technology, ranging from the industry-leading certification for online trainers to business coaching to fitness coaching.

Tens of thousands of health and fitness professionals in virtually every corner of the globe purchase products or services from the PTDC each year.Are you a marketer looking for a rewarding and challenging opportunity?

Are you excited to help entrepreneurs and small business owners in the health and fitness industry build successful careers and meaningful lives?

Are you ready to shine in a new role that taps into your full potential?

If so, you’re in the right place.

We’re seeking an experienced marketing leader to steward the growth of our company in the coming years.Role OverviewAs Senior Director, Marketing, your focus will be on growing the brand, lead generation, and growth performance marketing.

You will conceptualize, develop, and guide the implementation of large-scale marketing and branding efforts to help our customers improve their lives and to build the brand into the gathering place for our industry.In this new role, you’ll be taking a 360-degree view of the business, identifying the biggest opportunities to enhance the customer experience, improve key KPIs, and profitably grow revenue.

You’ll also have the unique opportunity to work in deep collaboration with our product team, to include defining the positioning, messaging, and overall go-to-market strategy of the newest addition to our product line (a SaaS product which we’re actively prototyping and testing in 2021).This isn’t a “Marketing Department of One” scenario; you’ll be supported by our Marketing Director (primarily responsible for analytics, managing paid advertising, and facilitating A/B & CX tests), Creative Director, Editorial Director, and contractors/consultants.

Over time, we’ll look to you to build out, develop, and grow this team.

Additionally, you’ll have access to coaching from a seasoned Marketing & Growth Advisor to support and spur your own professional development along the way.Primary Purpose and ResponsibilitiesIf it looks like you’ll be a good fit, your role will include:Building an integrated marketing strategy to support current and future company objectives.

Leverage current channels, while identifying new opportunities to build brand awareness, as well as lead generation and conversion, to achieve company KPIsDeveloping strategic positioning and messaging assets verbal and visual (i.E., building a brand)Organizing and launching digital content and product marketing with worldwide reachTesting and building individual promotions that could result in millions of dollars of revenueStreamlining the content efforts on the website and social media channels to grow the community and drive the right prospects back to our products and servicesPlanning the go-to-market strategy for new product innovations with massive upside potentialCarrying out and applying customer research to inform and improve these marketing initiatives and to refine our customer experience map and metricsContributing customer insights to, and collaborating with, the Product teamPartnering with colleagues in Product, Customer Care, and other areas to ensure customers become loyal brand advocates after they buy our productsAligning a talented team of staff and contractors around the growth and brand visionSuccess MetricsYou’ll own and report on metrics such as:New unique website visitsNew email subscribersSales page visits“Tier 1” and primary product ordersAnd you’ll share responsibility for the end-to-end customer experience, collaborating with teammates to ensure customers become activated, engaged, and thrive with our products.“Must-Haves” to be SuccessfulThis is what you’ll need to bring to this role to thrive:Demonstrated experience and success in the domains described above as a data-driven marketing leader possessing vision, imagination, and empathyA consultative marketing approach that’s focused on helping customers to make progress in their livesDemonstrated experience working with leaders across other departments to launch cross-functional programsUnderstanding of content marketing and search engine optimizationUnderstanding of what it take to optimize the system as a whole to deliver on our customer purposeEnthusiasm and energy for serving our customers in this specific roleA desire to be a player-coach (doing and orchestrating work)Excellent personal organization and sound and logical problem solving skillsStrong project management skillsAn interest in developing team membersThe motivation and capacity to learn and growA commitment to contributing to a PTDC culture that is uplifting, warm and friendly, respectful, and collaborativeIntellect, integrity and honesty are also imperative, as are other key PTDC personal qualities, such as conscientiousness and responsiveness; resourcefulness and adaptability.” Nice-to-Haves”Bonus PointsPast experience with the Jobs to be Done frameworkPrior experience developing new products using methods such as design thinkingHow We WorkWhile we are extremely serious about what we do, we don’t take ourselves too seriously.

We also infuse fun into our products and services and work day to day.

Additionally, we offer flexible, remote work opportunities, or an in-person experience at our Toronto, Ontario office.

We believe that in the big picture having meaningful and healthy lives takes precedence over pretty much everything.

With this in mind, we work with passion and dedication when we’re at work and do not expect the team to toil away nights and weekends.

We value the pursuit of hobbies, time with family, and staying active.

We meet one on one and in groups to build relationships and when that’s the best route to accomplish a task.

(And we try to avoid endless, unproductive meetings.) We prize time for focused, uninterrupted work.

We support team members’ continuing education and development.

Until this year, we held an annual off-site in Mexico, a tradition we hope to be able to continue in the future.We view the hiring process similarly to the way we engage with strategic partners, as a conversation between two parties who each bring value to the table, exploring how they can each serve the other.

Finally, and critically, we are an equal opportunity employer, seeking diversity on the team in terms of age, gender, ethnicity, identity, national origin, race, religion, sex, and sexual orientation.